It is important to note here that the story of Lord Shiva is not being aired for the first time. So, when STAR India decided to revamp its second GEC, STAR One, and relaunch it with a new name - Life OK - it also selected Mahadev for its roster. Both shows rated well for the respective channels.
Devon ke dev mahadev episodes life ok tv#
Imagine TV (which ceased operations this year) launched with Ramayan, while Colors launched with Jai Shri Krishna. But lately, it has been a normal practice to launch a channel with at least one mythological show. Later, with satellite channels, many tried to copy the formula. With a limited number of TV sets and only one channel - Doordarshan - to watch, shows like Ramayan and Mahabharat captivated the audiences. In the 80s, mythological shows were a rage among viewers. Source: TV ratings agency TAM Media Research This is a stepping stone for us and we hope to further live up to the expectations, offering a never before entertainment experience to our viewers.” VYING FOR EYEBALLS While the show is about a mythological story, we ensure that our audience is treated with top-quality content, using today’s cutting-edge technology. Mahadev this week, we are delighted to see that audiences have acknowledged our efforts towards providing wholesome family entertainment. Amitabh Bachchan-hosted KBC had opened at a 6.1 TVR, while the finale of DID Li’l Masters had scored an 8 TVR.Ījit Thakur, general manager of Life OK, said, “Having recorded an 8.2 TVR on Devon ka Dev. The special 74-minute episode on September 9, has surpassed the record opening TVR (TV viewership ratings) of Sony Entertainment Television’s Kaun Banega Crorepati (KBC), as well as the that of the grand finale episode of Zee TV’s popular dance reality show Dance India Dance (DID) Li’L Masters.Īccording to data from TV ratings agency TAM Media Research (sourced from channels), the special episode of Mahadev clocked a whopping 8.2 TVR. Airing on STAR India's general entertainment channel (GEC), Life OK, the show has got the highest viewership ratings for any show this year. Mahadev, has scored over all the shows on Indian television.
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